Veterinary Marketing for Clinics and Animal Hospitals
Services
Make a Pawsitive Impact On Hold, On Air, and On Podcast
Veterinary Marketing: On Hold Messages, Radio, and Podcast Ads
Veterinary marketing from COHM turns your phone system and your local airwaves into client education tools. We write, voice, and produce on hold messages, radio spots, and podcast ads for clinics and animal hospitals across the world.
Your clinic handles dozens of calls a day, and every one is a chance to connect. On hold messages replace silence with useful information about your services, promotions, and care tips. They keep callers interested, reduce perceived wait times, and highlight your clinic’s expertise. The result is fewer hang ups, more trust, and a smoother experience for every caller.
Radio and podcast ads extend that same voice beyond the phone, reaching pet owners across your local market before they ever call. Used together, both ends of the pet owner’s journey are covered, from first hearing your clinic’s name to waiting on the line.
Every script is written for your practice, produced by our audio team, and delivered ready for your phone system. Emergency recordings turn around in 24 to 48 hours.
Hear a sample:
Everything You Need. Professionally Handled.
COHM delivers a complete, done-for-you solution so your phone audio sounds professional, on-brand, and consistent—every time.
WHAT’S INCLUDED
HOW COHM HANDLES IT
SCRIPTING
We write your hours, emergency contact info, wellness plans, prescription refills, and the services you want promoted.
VOICE TALENT
We select professional voice talent that reflects your veterinarian practice and connects with your audience.
PRODUCTION
Recorded and mixed in house with background music, for on hold, after hours, and auto attendant. Full production services available for radio spots and podcasts.
FORMATTING & DELIVERY
We deliver the final audio in the exact format your phone system requires—ready to use.
IMPLEMENTATION SUPPORT
We provide guidance and support to ensure a smooth setup process.
UPDATES & CHANGES
Monthly campaigns built around your calendar, including dental month, tick season, and holiday hours.
CONSISTENCY ACROSS LOCATIONS
We help ensure a consistent, professional experience across all locations and phone systems.
Professional audio makes a difference.
Let us handle it—so you can focus on your business.
BASIC
$40/month
- 2 script updates per year
- Custom scriptwriting included
- Professional human voices
- Licensed background music
- No DIY steps. We handle everything
- Phone system ready
- FREE holiday production
Standard
$65/month
- Everything in Basic package +
- 5 script updates per year
- Auto attendant recordings for your phone system
- Voicemail and after hours recordings
- 15% off radio or podcast ads
- FREE holiday production
Custom Package
Custom Pricing
- Everything in Standard package +
- Unlimited updates
- Multi location services
- Bilingual voice productions
- Dedicated production manager
- Campaign scheduling
- Competitive voice exclusivity
Frequently Asked Questions
On hold marketing is customized audio that plays while your callers wait on the line. Instead of silence or generic music, callers hear useful information about your clinic’s services, promotions, and pet care tips. It keeps clients engaged and makes a professional impression before your team picks up.
It reduces hang ups and answers common questions before your staff has to. Callers stay engaged while they wait, hear about wellness plans, dental care, and nutrition products, and get your hours, location, and emergency number without tying up a team member.
COHM plans start at $40 a month. Basic includes custom scriptwriting, professional human voices, licensed background music, two script updates a year, and a free holiday production, delivered ready for your phone system.
Standard is $65 a month and adds five script updates a year, auto attendant recordings, voicemail and after hours greetings, and 15% off radio or podcast ad production.
Multi location practices, bilingual productions, unlimited updates, and voice exclusivity are quoted individually.
We recommend quarterly updates to match seasonal promotions, events, and reminders. You can update any time you need.
Yes. Every script is written for your practice, including your services, promotions, staff, and the details that make your clinic different.
Most phone systems can play audio files for hold music and messaging. If you are not sure, we will check your system and deliver the file in the format it needs.
No. An on hold player is included free with every plan, a $550 value with a lifetime warranty.
Radio advertising is a produced audio ad that airs on local stations to reach pet owners before they ever call your clinic. It builds awareness across your market and works alongside on hold marketing, which reaches callers who already found you.
What the Research Says About Callers on Hold
1
Silence Stretches the Wait
Read MoreIn a controlled study, people waiting with no audio abandoned the wait soonest. Any music kept them waiting longer, because audio distracts from the internal clock that tracks how long a wait feels.
North and Hargreaves, Environment and Behavior
2
Audio Keeps Callers on the Line
Read MoreHold audio confirms to the caller that the call is still active, which reduces call abandonment. NIH, hospital switchboard study
3
Callers Hearing Content Stay Minutes Longer
Read MoreNorth American Telecom found callers hearing music on hold stayed on the line 30 seconds longer than callers hearing silence. Callers hearing messages stayed up to three minutes longer.North American Telecom, widely cited
4
Silence Empties the Line in Under a Minute
Read MoreA CNN survey found that 70% of American callers held in silence hang up within 60 seconds. An AT&T study found more than 70% of US business calls are placed on hold, averaging 45 to 60 seconds each. That means most calls hit the exact window where silence costs you the caller.
CNN and AT&T, widely cited
5
Patience Runs Out Fast
Read MoreA 2026 Nextiva study found 54% of callers hang up within eight minutes on hold, 31% wait five minutes or less, and 6% leave inside the first two minutes.
Nextiva, 2026
6
Callers Move On Fast, and Some Don’t Come Back
Read MoreNextiva found that 56% of customers immediately try another channel when a brand is slow to respond, and 75% make only two or three attempts before giving up entirely. For a clinic, that second attempt often goes to a competitor.
Nextiva, 2026
For a veterinary clinic taking dozens of calls a day, that matters most during the morning rush, the lunch gap, and after hours, when the phone is often the only thing standing between a worried pet owner and your competitor.
listen to our work
Podcast Services
Podcast Ads and Production for Veterinary Clinics
Pet owners already listen to podcasts about pet health, welfare, and training. We produce ad spots that reach them there, voiced by the same talent as your on hold messaging.
If your clinic runs its own podcast, send us your recordings and we handle the rest. Editing, mixing, mastering, and intros ready to publish.
Standard plan clients get 15% off ad production.
IVR Recordings
IVR, or Interactive Voice Response, is the recorded menu that answers your phone and routes callers to the right place.
For a clinic, that means emergencies reach a person fast, refills and appointments go where they belong, and after hours callers hear what to do next.
We write the call flow and record every prompt with professional human voices, matched to your on hold messaging so the whole system sounds like one clinic.
Radio Spots
Looking for Radio Advertising?
Radio reaches pet owners before they ever need you. Vaccination clinics, adoption events, dental month, new locations, and seasonal reminders all land well on local stations, especially in smaller markets where radio still carries real weight.
We write and produce the spot with the same voice talent as your on hold messaging, so your clinic sounds the same on air as it does on the phone. Standard plan clients get 15% off ad production.
Who We Are: Canada's Longest Running On Hold Company
COHM Inc. is a Canadian audio production company based in Ottawa, Ontario. We have produced on hold messaging, radio ads, podcast ads, IVR recordings, and voice branding for veterinary clinics and animal hospitals for over 40 years, and we have been an Ontario Veterinary Medical Association partner since the 1990s.
We work with clinics worldwide, from single location practices to multi site animal hospitals.
We produce everything in house. Same writers, same voice talent, and the same process whether we are recording your hold messages, your radio spot, or your podcast ad. Your clinic sounds like one brand across all three, not three vendors guessing at your tone.
Every voice on your line is a real person. We do not use synthetic or cloned voices for veterinary work, because a pet owner calling about a sick animal can hear the difference, and this is not the moment to sound automated. Our voice talent are working professionals you can audition before you commit.
Some of our veterinary clients have been with us for more than twenty years, including emergency and referral hospitals where the phone never stops. That is the real measure of this work. Not the first recording, but whether a clinic still wants us on their line two decades later.
Curious about how COHM can elevate your veterinary practice? Don’t hesitate to reach out to us today. We prioritize prompt customer service and guarantee a response within 24 hours.
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