On Hold Marketing That Builds Trust and Keeps Callers Listening

Getting to Know the Industry
To kick things off, we dive into the client’s world by learning what kind of business they’re in and who they serve. This helps us get a real feel for their vibe—whether it's fun and upbeat, professional and corporate, serious and informative, or warm and friendly. Understanding their tone and audience from the start allows us to create audio messaging that truly reflects their brand personality and connects with their callers in a meaningful way.

Deep Dive Into Your Brand
Next, we take a virtual tour of the client’s website to get a clear sense of the brand they’ve already built. This step helps us understand their visual identity, messaging style, and overall tone. We pay close attention to the language they use, the values they highlight, and how they communicate with their audience. All of this guides us in fine-tuning our writing style to ensure the on-hold messaging feels like a natural extension of their brand—consistent, authentic, and on point.

Creating Content
Once we’ve got a solid understanding of the client’s brand, our wordsmiths get to work. We craft engaging paragraphs of content that align with their industry, reflect the tone of their website, and even echo the personality found in their social media presence. Every word is chosen with purpose—setting the stage for selecting the perfect voice and talent. This ensures the final production feels cohesive, authentic, and completely in tune with the client’s overall identity.

Teamwork with the Client
We’re all about collaboration. Once the initial script is ready, we share a draft with the client and genuinely look forward to hearing their thoughts. Their feedback is invaluable—it helps us fine-tune the tone, language, and messaging to make sure everything aligns perfectly with their audio brand. This back-and-forth ensures the final script not only sounds great but truly reflects the heart of their business. After all, no one knows their audience better than they do, and we’re here to bring that voice to life.

Picking the Perfect Soundtrack
We also love offering our recommendations for voice talent and music options to help bring the script to life. Each voice and music track carries its own personality, so we carefully consider what best fits the client’s brand—whether it’s calm and professional, upbeat and friendly, or anything in between. That said, the final decision for music and messages is always in the client’s hands. We’re here to guide the process and ensure the audio branding feels like a perfect fit, but ultimately, it’s their voice we’re helping to shape.

Polishing the Script
Once we get the green light, our writers dive back in to add the final polish to the script. This stage is all about refining the details—adjusting the flow, tweaking word choices, and structuring sentences to ensure the script sounds natural and engaging when spoken aloud. It’s not just about what looks good on paper—it’s about what sounds great in the ears of your callers. These subtle adjustments make a big difference in delivering a smooth, professional VoiceOver that truly connects for effective on hold marketing.

Bring it to Life and Share
Now, it’s showtime! Once the script is finalized, we slot it into our production queue and bring it to life. Our team gets to work—recording with the chosen voice talent, editing for clarity, and mixing in music and sound elements to create a polished, professional audio file. When everything sounds just right, we upload it directly to the client’s phone system or deliver it in their preferred format. The entire process is efficient and seamless—typically completed within just five business days.