Marketing On Hold That Turns Silence Into a Sales Tool
Services
Benefits of Custom Marketing On Hold for Your Business
Enhance the Caller Experience with Marketing On Hold
Clear, natural speech makes all the difference in how your business sounds. That’s where COHM’s custom marketing on hold service shines. We create seamless voiceovers and targeted advertising messages that work with any phone system to deliver a smooth, professional caller experience.
Implementing marketing on hold helps reduce hang-ups, ease caller frustration, and create a positive brand impression. Our experienced producers and writers work with you to craft messaging that’s not only informative — it reflects your brand voice and keeps customers engaged while they wait.
Getting started is simple. We work with you step-by-step to understand your business goals, craft a custom script, select the right voice talent, and pair it with professionally licensed music. Every message is formatted for your exact phone system, so implementation is seamless. You’ll have a professional-sounding on hold experience without the technical headaches.
TOP BENEFITS OF ON HOLDWhat’s Included in Our Music On Hold Service
We customize our music on hold plans to fit your exact needs — whether you’re a single-location shop or managing a national brand. Expect competitive pricing, maximum value, and no hidden fees.
Everything You Need — All in One Service
🎙️ Custom scriptwriting
🗣️ Professional voice recordings
🎵 Background music
📂 Formatted audio files
🔁 Flexibility
Extra Perks for Members
✔️ Free playback equipment
✔️ Script edits
✔️ Production support
✔️ Free auto attendant greetings
✔️ Holiday message options
Let us handle the audio — so your business always sounds polished, professional, and on brand.
Every second on hold is a chance to build trust and boost sales. Custom marketing on hold can cut hang-ups by 40 percent and increase inquiries by 28 percent, turning wait time into real value for your business.
Frequently Asked Questions
On hold marketing is the practice of playing customised promotional messages to callers while they wait on hold. Instead of silence or generic music, businesses can use this time to promote services, announce updates, or reinforce their brand.
Background music simply plays in the background while a caller waits. On hold advertising, however, includes spoken messages that share helpful information, promotions, or business updates — making hold time more productive and engaging.
Yes! At COHM, we offer flexibility for updates with many of our plans. This allows you to tailor your messaging for seasons, holidays, or limited-time offers at no extra cost.
Most likely — yes. We support a wide range of systems, from traditional desk phones to VoIP platforms. Just send us a photo of your setup or a quick description, and we’ll confirm compatibility. If you need equipment, we provide it for free!
The Impact of Being On Hold
Now, let’s talk about the impact of client waiting times. The statistics speak for themselves:
Boosting Customer Retention
Did you know that customers are more likely to remain on the line when they hear engaging audio productions rather than silence? Our services boost client retention by up to 40%, helping to keep your callers engaged and connected.
Effective Marketing Tool
On-hold marketing leads to an average 28% increase in inquiries and requests for service and product information. This clearly demonstrates its effectiveness as a powerful marketing tool that enhances customer engagement and interest.
Seizing Opportunities
Approximately 34% of callers who disconnect from a call do not attempt to reconnect. This proves how important it is to make the most of every customer interaction. This starts the moment a client is waiting. Using creative marketing tools will keep them on the line so your team can close the sale.
Preferential Treatment
Did you know that 85% of clients prefer hearing music during wait times rather than silence? This simple detail can make a significant difference in customer satisfaction. By incorporating captivating audio productions into your on-hold messaging, you can effectively engage your customers, reduce perceived wait times, and keep them interested and informed during this crucial period. Whether it’s soothing background music or informative messages, enhancing the waiting experience can help retain customers and leave a positive impression of your brand.
Engaging Audio Productions
Studies indicate that when confronted with silence, 90% of callers disconnect the call within 40 seconds. This emphasizes the need for engaging audio productions that keep your callers interested and connected while they wait on hold. The end goal is to keep them on the line, longer.
Importance of a Great Impression
Did you know that 94% of marketing budgets are invested in getting that crucial business phone call? If people hang up the call, businesses lose their investment. This highlights just how essential it is to make a positive impression during waiting times. Using on hold advertising improves customer support and experience.
Simple Set Up
Many businesses worry that marketing on hold will be expensive or complicated to set up. At COHM, we make it easy and cost-effective. Our solutions work with virtually any phone system, from traditional PBX setups to VoIP and cloud-based systems, and we offer flexible plans to fit every budget. Investing in professional on hold messaging pays for itself quickly by improving customer retention and boosting inquiries.
Whether you use PBX, VoIP, or a cloud-based system, we format every marketing on hold file for perfect compatibility and seamless integration without technical headaches.
Why Should You Choose COHM?
1
24 to 48 Hour Turnaround Time for Emergency Recordings
Read MoreWe understand that there are urgent situations that require prompt attention. That’s why we prioritize emergency recordings, ensuring a quick turnaround time to meet your business needs.
2
Professionally Recorded & Edited Production Services
Read MoreOur team takes pride in delivering high-quality recordings. We provide professional recording and editing services to ensure that your IVR recording prompts sound polished and engaging.
3
Technical Support for All Services at No Additional Charge
Read MoreWe believe in providing comprehensive support to our clients. With COHM, you’ll have access to technical assistance for all our services without any additional fees.
4
Audition Services Available for Businesses Searching for a Voice
Read MoreFinding the right voice for your brand is crucial. We offer audition services, allowing you to listen to different voice samples and select the perfect fit for your IVR recordings.
5
Expertise in Call Tree Mapping
Read MoreOur team has extensive expertise in call tree mapping, ensuring that your IVR system is organized, efficient and tailored to your specific requirements. We’ll help you design a call flow that maximizes customer satisfaction.
6
Curated, High Quality Music
Read MoreEvery single song using for our music streaming service is hand picked by our producers. We promise high quality, easy listening experiences for your business.
Need professional audio that sounds as sharp as your brand? From on hold messaging to curated music and IVR support, COHM delivers fast, polished results — every time.
OUR WORK
Who We Are
COHM is a trusted leader in professional audio for phone systems, specializing in on hold messaging, voicemail recordings, and voice branding. For over 40 years, we’ve helped businesses across North America sound polished, professional, and on-brand.
We’re a small team of experienced audio professionals who believe in transparency, fair pricing, and honest service. We don’t inflate our rates, and we don’t cut corners. Every message we produce is built with care, creativity, and clarity.
Our work may be behind the scenes, but its impact is front and center — improving customer experience, boosting engagement, and making businesses stand out.
We stay ahead of the curve by handpicking fresh voice talent, refining scripts, and delivering clean, high-quality sound. Whether you’re a small clinic or a national brand, we’ll help you craft a voice that matches your company’s culture and connects with your customers.
As a full-service marketing on hold company, COHM has been creating custom caller experiences since 1983 — blending branded scripts, professional voiceovers, and licensed music to reflect your business.
Industries We Service
We provide marketing on hold solutions for a wide range of industries, including medical clinics, veterinary practices, hotels, transportation companies, pharmaceutical brands, telecommunications providers, automotive dealerships, HVAC companies, and electrical contractors. No matter your sector, we create messaging tailored to your audience and business goals.
Every industry has unique callers. We customize marketing on hold scripts and music to match your tone and audience, turning every second on hold into brand value.
Top 5 Promotions to Use in Your On Hold Messaging
Are you wondering what to say when your callers are on hold? Here are the top five things our clients commonly highlight in their on hold marketing:
Business Hours and Location:
Make it easy for callers to know when you're open and where you're located, especially if you have multiple branches.
Current Promotions:
Highlight seasonal specials, new products, or limited-time offers to encourage callers to take action.
Company History or Milestones:
Share your company’s story or key achievements (e.g., anniversaries, awards). This helps build credibility and trust, especially for new callers.
FAQ Answers:
Address frequently asked questions that customers often call about. This can save time for both your callers and your team, offering instant solutions.
Seasonal Messages or Tips:
Provide timely information, like seasonal advice, safety tips, or helpful reminders (e.g., "Winter driving tips" in the colder months or "Back-to-school tips").
Ready to transform your caller experience and turn hold time into revenue? Contact COHM today for a free consultation and discover how easy it is to give your business a professional, engaging voice.
Hear a sample:
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Plans & Pricing
COHM understands the unique needs of veterinary offices, which is why we offer different plans for our on hold message services. Each plan is designed to provide flexibility and affordability while meeting your practice’s specific requirements. All our plans include:
Complimentary on hold equipment
A professionally recorded message for the holiday season
Unlimited scripting options
Dedicated technical support