Ads for Veterinarians: On Hold Marketing & Radio Ads | COHM
Services
Make a Pawsitive Impact With On Hold Messages and Radio Ads
Ads For Veterinarians | On Hold Messages & Radio Ads
Ads for veterinarians do not have to mean a paid search or social media budget. On hold marketing and radio advertising are two proven ways veterinary clinics reach pet owners, build trust, and promote services without bidding on clicks.
Veterinary clinics handle countless calls every day, and each one is a chance to connect with clients. With on hold marketing, that wait time becomes more than just waiting. It is a valuable opportunity to share important information, promote services, and build stronger relationships. Radio advertising extends that same reach beyond the phone, putting your clinic’s name in front of pet owners across your local market before they ever pick up the phone.
Engaging on hold messages do more than fill silence. They keep callers interested, reduce perceived wait times, and highlight your clinic’s expertise. The result is less frustration, more trust, and a smoother experience for every caller.
Our veterinary focused on hold marketing and radio advertising solutions make it easy and affordable to turn both your phone system and your local airwaves into powerful marketing tools. By using this time and reach wisely, your clinic can enhance its reputation, promote key services, and make sure every interaction adds value to your business.
Hear a sample:
Affordable Veterinary Ads
At COHM, we get the quirks of vet offices, that’s why we’ve got a range of plans for our on hold messaging and radio advertising services. They’re all about flexibility, affordability, and tail wagging satisfaction, customized just for your practice. Every on hold plan comes with:
Free on hold device (value of $550) with lifetime warranty
Radio ad production with the same voice and script consistency as your on hold messaging
Professional voice recordings with background music for on hold, afterhours, and auto attendant
Seasonal content scheduling, including monthly promotions and awareness campaigns such as dental month
Frequently Asked Questions
On hold marketing is customized audio that plays while your callers wait on the line. Instead of silence or generic music, callers hear useful information about your services, promotions, and care tips. It helps your practice make a great impression and keeps clients engaged.
It keeps clients engaged while they wait, reduces hang ups and frustration, and promotes services like wellness plans, dental care, or nutrition. It also answers common questions such as hours and emergency info, building trust before the call even reaches your team.
We recommend quarterly updates to match seasonal promotions, events, or reminders. But you can update anytime you need.
Yes. Each script is customized for your practice. We’ll include your services, promotions, and the unique touches that make your clinic stand out.
Most phone systems can play audio files for hold music and messaging. If you’re not sure, we’ll check for you and make sure you get the right format.
Radio advertising is a produced audio ad that airs on local radio stations to reach pet owners before they ever call your clinic. It builds awareness and brand recognition across your local market, complementing the on hold marketing that engages callers who have already reached out.
Radio reaches potential clients before they pick up the phone, while on hold marketing reaches people who have already called. Used together, they cover both ends of a pet owner’s journey, from first hearing about your clinic to waiting on the line.
Yes. COHM produces both using the same scriptwriting process and voice talent options, so your clinic sounds like one consistent brand whether a pet owner hears you on the radio or while on hold.
No. On hold marketing and radio advertising are one time or ongoing production services, not pay per click campaigns. There’s no bidding on keywords or ongoing ad spend required to keep your messaging running.
The Impact of Being On Hold
Now, let’s discuss the impact of placing customers on hold. The statistics speak for themselves:
Boosting Customer Retention
Did you know that customers are more likely to remain on the line when they hear engaging audio productions rather than silence? Our services boost client retention by up to 40%, helping to keep your callers engaged and connected.
Effective Marketing Tool
On-hold marketing leads to an average 28% increase in inquiries and requests for service and product information. This clearly demonstrates its effectiveness as a powerful marketing tool that enhances customer engagement and interest.
Seizing Opportunities
Approximately 34% of callers who disconnect from a call do not attempt to reconnect. This proves how important it is to make the most of every customer interaction. This starts the moment a client is waiting. Using creative marketing tools will keep them on the line so your team can close the sale.
Preferential Treatment
Did you know that 85% of clients prefer hearing music during wait times rather than silence? This simple detail can make a significant difference in customer satisfaction. By incorporating captivating audio productions into your on-hold messaging, you can effectively engage your customers, reduce perceived wait times, and keep them interested and informed during this crucial period. Whether it’s soothing background music or informative messages, enhancing the waiting experience can help retain customers and leave a positive impression of your brand.
Engaging Audio Productions
Studies indicate that when confronted with silence, 90% of callers disconnect the call within 40 seconds. This emphasizes the need for engaging audio productions that keep your callers interested and connected while they wait on hold. The end goal is to keep them on the line, longer.
Importance of a Great Impression
Did you know that 94% of marketing budgets are invested in getting that crucial business phone call? If people hang up the call, businesses lose their investment. This highlights just how essential it is to make a positive impression during waiting times. Using on hold advertising improves customer support and experience.
Who We Are | Your Full Service Audio Partner
For over 40 years, we've helped veterinary clinics sound polished, professional, and client focused. We're the longest running Canadian on hold company, bringing decades of insight into what works best for veterinary practices.
We don't inflate costs, and we don't cut corners. Every message, whether it plays on hold or airs on the radio, is written and produced by experienced audio professionals who understand how to engage clients and highlight the services that matter most. From wellness plans and preventive care to dental checkups and nutrition.
On hold marketing isn't just filler. It reduces hang ups, builds trust, and gives you a chance to answer common questions before clients even reach your team. Radio advertising builds that same trust before a pet owner ever picks up the phone.
Together, they reinforce your clinic's professionalism by pairing high quality sound with clear, friendly messaging across every touchpoint.
Whether you're a small clinic or part of a larger practice, we'll deliver customized scripts, fresh voice talent, and clean production that reflects the care and professionalism your clinic is known for. Our work may be behind the scenes, but its impact is felt in every client call and every radio spot.
Elevate Your Veterinary Clinic with On Hold Messages
Are you wondering what to say when your callers are on hold?
Here are the top five things our veterinary clients commonly highlight:
Business Hours and Location
Make it easy for callers to know when you're open and where you're located. Veterinary clinics should also include the emergency veterinary number.
Current Promotions
Highlight seasonal specials, new products, or limited-time offers to encourage callers to take action.
Clinic History or Milestones
Share your clinic’s story or key achievements (e.g., anniversaries, awards). This helps build credibility and trust, especially for new callers.
FAQ Answers
Address frequently asked questions that clients often call about. This saves time for your team, provides better service, and gives clients quick answers.
Seasonal Messages or Tips
Provide timely information, like seasonal advice, safety tips, or helpful reminders (e.g., “Arthritis can worsen in colder months” or “Ticks are more active in spring and summer”).
Want some more tips for low cost, and effective marketing strategies, check out some more tips and tricks here.
Hear a sample:
On hold messages and radio ads that turn wait time and airtime into trust.On hold messages and radio ads that turn wait time and airtime into trust. Warm, professional audio that highlights the services that keep pets healthy and reflects your clinic's personality.
Contact usHow Do We Do It?
COHM is where success takes center stage. With our reliable systems, you can build unshakeable customer satisfaction and forge lasting client relationships. Join our community of thriving clients today. Experience the COHM edge and unleash your business’s true potential.
Let's talkGetting to Know the Industry
To kick things off, we dive into the client’s world by learning what kind of business they’re in and who they serve. This helps us get a real feel for their vibe—whether it's fun and upbeat, professional and corporate, serious and informative, or warm and friendly. Understanding their tone and audience from the start allows us to create audio messaging that truly reflects their brand personality and connects with their callers in a meaningful way.
Deep Dive Into Your Brand
Next, we take a virtual tour of the client’s website to get a clear sense of the brand they’ve already built. This step helps us understand their visual identity, messaging style, and overall tone. We pay close attention to the language they use, the values they highlight, and how they communicate with their audience. All of this guides us in fine-tuning our writing style to ensure the on-hold messaging feels like a natural extension of their brand—consistent, authentic, and on point.
Creating Content
Once we’ve got a solid understanding of the client’s brand, our wordsmiths get to work. We craft engaging paragraphs of content that align with their industry, reflect the tone of their website, and even echo the personality found in their social media presence. Every word is chosen with purpose—setting the stage for selecting the perfect voice and talent. This ensures the final production feels cohesive, and authentic.
Teamwork with the Client
We’re all about collaboration. Once the initial script is ready, we share a draft with the client and genuinely look forward to hearing their thoughts. Their feedback is invaluable—it helps us fine-tune the tone, language, and messaging to make sure everything aligns perfectly with their audio brand. This back-and-forth ensures the final script not only sounds great but truly reflects the heart of their business. After all, no one knows their audience better than they do, and we’re here to bring that voice to life.
Picking the Perfect Soundtrack
We also love offering our recommendations for voice talent and music options to help bring the script to life. Each voice and music track carries its own personality, so we carefully consider what best fits the client’s brand—whether it’s calm and professional, upbeat and friendly, or anything in between. That said, the final decision for music and messages is always in the client’s hands. We’re here to guide the process and ensure the audio branding feels like a perfect fit, but ultimately, it’s their voice we’re helping to shape.
Polishing the Script
Once we get the green light, our writers dive back in to add the final polish to the script. This stage is all about refining the details—adjusting the flow, tweaking word choices, and structuring sentences to ensure the script sounds natural and engaging when spoken aloud. It’s not just about what looks good on paper—it’s about what sounds great in the ears of your callers. These subtle adjustments make a big difference in delivering a smooth, professional VoiceOver that truly connects for effective on hold marketing.
Bring it to Life and Share
Now, it’s showtime! Once the script is finalized, we slot it into our production queue and bring it to life. Our team gets to work—recording with the chosen voice talent, editing for clarity, and mixing in music and sound elements to create a polished, professional audio file. When everything sounds just right, we upload it directly to the client’s phone system.
Curious about how COHM can elevate your veterinary practice? Don’t hesitate to reach out to us today. We prioritize prompt customer service and guarantee a response within 24 hours.
Ready to Collaborate?
"*" indicates required fields
