OVMA Members | On Hold Messaging
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Pawsitively Impactful: On Hold Marketing for OVMA Members
On Hold Marketing For OVMA Members
Make waiting pawsitively purr-fect with customized on-hold messaging tailored just for OVMA Members!
This affordable and impactful service helps you make the most of every moment your callers spend on hold. With custom messages, you can educate pet owners, highlight key services, promote wellness plans, and build stronger client relationships—all while keeping callers engaged and informed.
On-hold messaging not only reduces perceived wait times but also offers a cost-effective way to enhance your client experience and reinforce your clinic’s brand voice. Let’s work together to create a more pleasant, professional, and informative experience for your callers. Veterinary practice marketing doesn’t have to be complicated—it can be fun, affordable, and incredibly effective!
Hear a sample:
What’s Included in Our Plans for OVMA Members
At COHM, we get the quirks of vet offices, that’s why we’ve got a range of plans for our on-hold messaging services. They’re all about flexibility, affordability, and tail-wagging satisfaction, customized just for your practice. Plus, every plan comes with:
FREE on hold device (value of $550) and lifetime warranty
Custom scriptwriting aligned to your clinic’s needs such as FAQs, online ordering, and all clinic offering
Professional voice recordings + background music for on hold queues and afterhours/auto attendant recordings
Custom scheduling for seasonal content, and monthly promotions and awareness campaigns such as dental month
Frequently Asked Questions
On hold marketing is customized audio that plays while your callers are waiting on the line. Instead of silence or generic music, callers hear useful information about your services, promotions, and care tips. It helps your practice make a great impression and keeps clients engaged.
As an OVMA member, you receive exclusive discounted pricing. We’ve designed flexible packages that make professional on hold marketing affordable and tailored for veterinary clinics.
- Keeps clients engaged while they wait
- Reduces hang-ups and frustration
- Promotes products and services like wellness plans, dental care, or nutrition
- Answers common questions (hours, location, emergency info)
- Builds trust and a professional image
We recommend quarterly updates to match seasonal promotions, events, or reminders. But you can update anytime you need.
Yes. Each script is customized for your practice. We’ll include your services, promotions, and the unique touches that make your clinic stand out.
Most phone systems can play audio files for hold music and messaging. If you’re not sure, we’ll check for you and make sure you get the right format.
Pricing depends on the package you choose, but OVMA members always receive special rates lower than our standard pricing. starting at 25% off.
The Impact of Being On Hold
Now, let’s talk about the impact of being on hold. The statistics speak for themselves:
Boosting Customer Retention
Did you know that customers are more likely to remain on the line when they hear engaging audio productions rather than silence? Our services boost client retention by up to 40%, helping to keep your callers engaged and connected.
Effective Marketing Tool
On-hold marketing leads to an average 28% increase in inquiries and requests for service and product information. This clearly demonstrates its effectiveness as a powerful marketing tool that enhances customer engagement and interest.
Seizing Opportunities
Approximately 34% of callers who disconnect from a call do not attempt to reconnect. This proves how important it is to make the most of every customer interaction. This starts the moment a client is waiting. Using creative marketing tools will keep them on the line so your team can close the sale.
Preferential Treatment
Did you know that 85% of clients prefer hearing music during wait times rather than silence? This simple detail can make a significant difference in customer satisfaction. By incorporating captivating audio productions into your on-hold messaging, you can effectively engage your customers, reduce perceived wait times, and keep them interested and informed during this crucial period. Whether it’s soothing background music or informative messages, enhancing the waiting experience can help retain customers and leave a positive impression of your brand.
Engaging Audio Productions
Studies indicate that when confronted with silence, 90% of callers disconnect the call within 40 seconds. This emphasizes the need for engaging audio productions that keep your callers interested and connected while they wait on hold. The end goal is to keep them on the line, longer.
Importance of a Great Impression
Did you know that 94% of marketing budgets are invested in getting that crucial business phone call? If people hang up the call, businesses lose their investment. This highlights just how essential it is to make a positive impression during waiting times. Using on hold advertising improves customer support and experience.
Why Should You Choose COHM?
1
24 to 48 Hour Turnaround Time for Emergency Recordings
Read MoreWe understand that there are urgent situations that require prompt attention. That’s why we prioritize emergency recordings, ensuring a quick turnaround time to meet your business needs.
2
Professionally Recorded & Edited Production Services
Read MoreOur team takes pride in delivering high-quality recordings. We provide professional recording and editing services to ensure that your on hold prompts sound polished and engaging.
3
Technical Support for All Services at No Additional Charge
Read MoreWe believe in providing comprehensive support to our clients. With COHM, you’ll have access to technical assistance for all our services without any additional fees.
4
Audition Services Available for Businesses Searching for a Voice
Read MoreFinding the right voice for your brand is crucial. We offer audition services, allowing you to listen to different voice samples and select the perfect fit for your on hold marketing.
5
Expertise in Call Tree Mapping
Read MoreOur team has extensive expertise in call tree mapping, ensuring that your phone system is organized, efficient and tailored to your specific requirements. We’ll help you design a call flow that maximizes customer satisfaction.
6
Curated, High Quality Music
Read MoreEvery single song using for our music streaming service is hand picked by our producers. We promise high quality, easy listening experiences for your business.
Need professional audio that sounds as sharp as your brand? From on hold messaging to curated music and phone system support, COHM delivers fast, polished results — every time.
listen to our work
Who We Are | Full-Service On Hold Company
COHM is proud to support OVMA members with professional audio for phone systems, including on hold messaging, voicemail recordings, and voice branding.
For over 40 years, we’ve helped veterinary clinics across Ontario sound polished, professional, and client-focused. We’re the longest-running Canadian on hold company and have been an OVMA partner since the 1990s, bringing decades of insight into what works best for veterinary practices.
As an OVMA member, you get exclusive discounted rates backed by our commitment to transparency and fair pricing. We don’t inflate costs, and we don’t cut corners. Every message is written and produced by experienced audio professionals who understand how to engage clients and highlight the services that matter most. From wellness plans and preventive care to dental checkups and nutrition.
Read More
On hold marketing isn’t just filler. It reduces hang-ups, builds trust, and gives you a chance to answer common questions before clients even reach your team. It also reinforces your clinic’s professionalism by pairing high-quality sound with clear, friendly messaging.
Whether you’re a small clinic or part of a larger practice, we’ll deliver customized scripts, fresh voice talent, and clean production that reflects the care and professionalism your clinic is known for. Our work may be behind the scenes, but its impact is felt in every client call.
Elevate Your Veterinary Clinic with On Hold Messages
Are you wondering what to say when your callers are on hold? Here are the top five things our clients commonly highlight:
Business Hours and Location:
Make it easy for callers to know when you're open and where you're located. Veterinary clinics should also include the emergency veterinary number.
Current Promotions:
Highlight seasonal specials, new products, or limited-time offers to encourage callers to take action.
Company History or Milestones:
Share your company’s story or key achievements (e.g., anniversaries, awards). This helps build credibility and trust, especially for new callers.
FAQ Answers:
Address frequently asked questions that customers often call about. This can save time for both your callers and your team, provide better customer service, and offers instant solutions.
Seasonal Messages or Tips:
Provide timely information, like seasonal advice, safety tips, or helpful reminders (e.g., "Arthritis is worse in cold weather" in the colder months or "Ticks are more active in the spring & summer").
Hear a sample:
We create customized on hold messages that turn wait time into valuable client education and marketing time. Instead of silence or generic music, your callers hear warm, professional messages that build trust, strengthen client loyalty, and highlight the services that keep pets healthy. From preventive care and dental health to nutrition plans and seasonal reminders, every message is crafted to reflect the unique personality of your clinic while promoting your products, services, and special offers.
Contact usHow Do We Do It?
COHM is where success takes center stage. With our reliable systems, you can build unshakeable customer satisfaction and forge lasting client relationships. Join our community of thriving clients today. Experience the COHM edge and unleash your business’s true potential.
Let's talk
Getting to Know the Industry
To kick things off, we dive into the client’s world by learning what kind of business they’re in and who they serve. This helps us get a real feel for their vibe—whether it's fun and upbeat, professional and corporate, serious and informative, or warm and friendly. Understanding their tone and audience from the start allows us to create audio messaging that truly reflects their brand personality and connects with their callers in a meaningful way.
Deep Dive Into Your Brand
Next, we take a virtual tour of the client’s website to get a clear sense of the brand they’ve already built. This step helps us understand their visual identity, messaging style, and overall tone. We pay close attention to the language they use, the values they highlight, and how they communicate with their audience. All of this guides us in fine-tuning our writing style to ensure the on-hold messaging feels like a natural extension of their brand—consistent, authentic, and on point.
Creating Content
Once we’ve got a solid understanding of the client’s brand, our wordsmiths get to work. We craft engaging paragraphs of content that align with their industry, reflect the tone of their website, and even echo the personality found in their social media presence. Every word is chosen with purpose—setting the stage for selecting the perfect voice and talent. This ensures the final production feels cohesive, and authentic.
Teamwork with the Client
We’re all about collaboration. Once the initial script is ready, we share a draft with the client and genuinely look forward to hearing their thoughts. Their feedback is invaluable—it helps us fine-tune the tone, language, and messaging to make sure everything aligns perfectly with their audio brand. This back-and-forth ensures the final script not only sounds great but truly reflects the heart of their business. After all, no one knows their audience better than they do, and we’re here to bring that voice to life.
Picking the Perfect Soundtrack
We also love offering our recommendations for voice talent and music options to help bring the script to life. Each voice and music track carries its own personality, so we carefully consider what best fits the client’s brand—whether it’s calm and professional, upbeat and friendly, or anything in between. That said, the final decision for music and messages is always in the client’s hands. We’re here to guide the process and ensure the audio branding feels like a perfect fit, but ultimately, it’s their voice we’re helping to shape.
Polishing the Script
Once we get the green light, our writers dive back in to add the final polish to the script. This stage is all about refining the details—adjusting the flow, tweaking word choices, and structuring sentences to ensure the script sounds natural and engaging when spoken aloud. It’s not just about what looks good on paper—it’s about what sounds great in the ears of your callers. These subtle adjustments make a big difference in delivering a smooth, professional VoiceOver that truly connects for effective on hold marketing.
Bring it to Life and Share
Now, it’s showtime! Once the script is finalized, we slot it into our production queue and bring it to life. Our team gets to work—recording with the chosen voice talent, editing for clarity, and mixing in music and sound elements to create a polished, professional audio file. When everything sounds just right, we upload it directly to the client’s phone system.
Curious about how COHM can elevate your veterinary practice? Don’t hesitate to reach out to us today. We prioritize prompt customer service and guarantee a response within 24 hours.
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