Auto Attendant Phone Services: Improve Customer Call Experience

Has your business evaluated your customers experience when they call into your business? Most companies spend a good portion of money on marketing to engage customers into products and services, but not all consider the impression a customer gets when they call to enquire. First impressions are vital to a business’ professional image and can result in a memorable and professional experience before the customer acquires any services.

What is a call tree?

A call tree is an automated telephone information system that speaks to the caller with a combination of fixed-voice menus in real time. The caller can respond by pressing phone keys or speaking words or short phrases. These key presses can register information or route calls based on the programmed responses. Most VoIP (Cloud Based) phone systems have an automated assistant to help direct callers as they call into the business. Small to medium sized businesses generally use auto attendant phone systems while bigger business use IVR systems.

An auto attendant phone system automatically greets and routes inbound calls to pre-specified extensions, phones, or voicemail boxes. Multi-level auto attendants also route calls to multiple locations or external phone numbers so mobile or personal phones function the same as a business phone. The best auto attendants are usually found in voice-over-internet-protocol (VoIP) phone systems.

Example Call Tree

As seen in the example above, the automated assistant would greet callers with a professional greeting and direct callers to the correct department and/or person. Once the callers select the correct department and/or person, the phone system would then route the call to a group of people or a single person to answer the call. Generally, the interface of the VoIP system is user friendly and can be managed in house which cuts a lot of cost to the business. Not only is the business improving caller experience and professional image, it is also saving money and time on expensive equipment and technical support as seen in traditional phone system models.

A call tree system can also be used to let customers know your business is closed by programming your hours of operation within the interface or to inform callers of important or time sensitive information (example: power outages, emergency situations, closures etc.).

Your business can enhance customer experience and create better branding by utilizing call tree menus and/or auto attendant systems. Talk to us today about how we can help build an effective call tree chart, professionally recorded greetings for branding and an affordable VoIP system. COHM’s innovative design of professional in-call marketing solutions is tailored to suit each individual business’s needs.


Is your business ready to make the leap over to cloud base phone systems? Although it seems like it’s a complicated process, the switch from analog to VoIP is easy. If you choose the right service provider, the switch can be seamless and will save your company many headaches and lots of money in the future. Interested in making the switch? Contact us today to start your journey to a more affordable and reliable system! You’ll be happy you did!