Auto Attendants
Effective & Affordable Auto Attendant Recordings
If your phone system was installed after 1998, chances are, you can have an auto attendant. What is an auto attendant? By definition, automated attendants are the first thing the caller hears when they dial your organization. This allows the caller to navigate a menu system to get transferred to the right department. It’s a very simple feature, but often overlooked by many businesses. It’s also very affordable and does wonders for any business’ image. Businesses should add this very simple, yet impactful addition to their caller experience. After all, the first voice a caller hears is your auto attendant – the first impression your business gives to your customers. The cost for a business to have a professional and friendly voice consistently greet your callers in definitely a bang for your buck. To hear some samples, check out our work.
In business, you spend money to make money, but some investments are aimed at maintaining a polished image, which, in the long run, contributes to your bottom line. Customers consistently return to a business they trust and that offers high-quality operations. They also find comfort in familiarity. According to Medium.com, where they discussed “The Power of Familiarity,” they said, “In a world saturated with brands, how do you make yours stand out? The answer may lie in a concept as old as human psychology itself: familiarity.” This is why branding your business from top to bottom is essential. A cohesive brand not only differentiates your business but also builds trust and reliability in the eyes of your customers.
\This brings us back to the statement I made earlier: optimizing the first impression is crucial. One of the most impactful ways to achieve this is through the voice greeting customers hear when they call. This initial interaction sets the tone for their entire experience, making it imperative to ensure it reflects the professionalism and quality your brand stands for.
What makes an effective auto-attendant message? Here are some tips on how to create your own prompts.
Professional Image: Pick a talent that suits your company’s culture. For example, a spa would need a soft-spoken, medium-tempo read by a middle-aged adult.
Clear & Concise: Your auto attendant should be around 3 to 4 sentences and only state the message you need to communicate. Examples of important information would be your business name, your hours of operation, and how much you appreciate them calling.
Enhance Branding: Don’t overlook the voice your clients hear on hold—it’s a vital part of your brand. Invest in a voice that matches your online marketing’s quality and professionalism. With our affordable options, you can polish your brand from top to bottom, no need to settle for less.
Some phone systems offer built-in bots with a limited choice of voices used by many companies. While these “free” options might seem appealing, they don’t help you stand out and could be the same voice that your competitors use. If you use such a system, check if you can get a unique voice to set your brand apart. If you can, we offer licensing for AI bots to ensure your brand’s voice is distinctive.
COHM has partnered with top-branded companies across North America, all of which share a common goal: to make their customers feel valued from the very first phone call. These leading companies understand that investing in a positive image, both in person and over the phone, is not just an expense but a strategic investment. By prioritizing a warm and professional first impression, they build lasting customer loyalty and distinguish themselves from the competition. Join these industry leaders and see how COHM can help you create a memorable and impactful customer experience.
Fancy a chat with the pros? Drop us a line! We’d love to add some sizzle to your company’s audio brand!
Leave a Reply