3 Advantages of Combining Your Business’ VoIP Phone System w/ Custom On Hold Messages

Voice over Internet Protocol (VoIP) is a type of technology that allows its users to make calls using the broadband Internet rather than the conventional or analog phone system. VoIP works by converting sound into digital voice communication and then transferring it through Internet broadband.

How VoIP works for your business is simple: By adding voice to a data network, you’ll reduce costs, improve productivity, and enhance collaboration. VoIP offers services and benefits unparalleled by traditional phones – and when combined with custom on hold messages (or on hold marketing) – can dramatically improve your business workflow and customer experience.

Low Cost

In most instances, VoIP systems can be significantly cheaper than a traditional phone system, reducing overhead and allowing your business to allocate funds towards other services – including on hold marketing. Additionally, VoIP combined with on hold marketing and/or interactive voice prompts (IVR) can give your business a better profile and improve client outlook on your business structure.


Being able to answer business calls wherever you are is the new norm for many businesses. VoIP enables a business to service their clients more promptly, improving client satisfaction. Even when you’re out of office, on hold messaging and IVR can give clients the impression that you’re in office, and ready to deal with all matters at hand.

On hold marketing/IVR combined with VoIP provides you the ability to customize many different prompts to address calls when unavailable. These prompts can be easily switched by you, or COHM, to ensure your client calls are handled appropriately, even if you can’t take the call.

User Control Interface

Most VoIP service providers provide a user control interface, which is user friendly and easy to operate. This means any user of the VoIP system can change any aspect of call control, anytime. Users can upload their own custom on hold marketing messages – tailored for each specific department.

The easy to use interface offered by VoIP systems coupled with the custom on hold marketing services providing by COHM can help brand your business with a voice. COHM can professionally record your whole calling tree. From welcome greetings, to transfers and voicemail, COHM can help your business have a notable brand with the perfect voice.

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