Sign here please. A common phrase we all hear throughout the years. Contracts are something many of us take very seriously. We should always know what we are signing. From communication providers, to mortgages, signing that dotted line is a common practice, even with 'On Hold' marketing. Unlike many other services, it's hard to know what is standard in the On Hold industry.
Being one of the first On Hold marketing providers has earned us a couple stripes on our belt. We've heard it all! Whether your business is using our services or one of our competitors, we think it's important for you to know what companies are reasonable, and which ones are taking you for a ride.
1. Length of Contract
If the term of contract is more than a year, it might not be worth your while. Why? On hold marketing isn't like a cable, or mobile service where you can expect the actual service to be the same across the board (with exception to customer service). On Hold Marketing needs quality. Signing a long term contract can result in receiving a substandard production, inadequate equipment, and/or poor customer service. Worst part about it, you're stuck with airing a marketing message to all your clients that might lead to negative feedback. What should you do? Ask for a short term contract (1 year). If that doesn't work out, request a demo message and details about the equipment. As far as customer service, you'll have to hope for the best!
It's hard to say what the 'average' price is for 'On Hold' messaging. We are firm believers that businesses get what they pay for. Of course, a low price is always attractive, but keep in mind that there is a reason the price is low. Whether it be because the equipment you are getting is beyond cheap, or if the recording quality isn't the best, you might wish you paid a little extra for a higher quality (hopefully there's no 4 term contract, or you're stuck with it!). We recommend going for a mid-range priced 'On Hold' company.
The cost for the equipment should be apart of your contract. Some providers will ask for a rental fee, and some won't. This is normal. Whatever you do, do not buy your equipment. If you buy, you have limited warranty. It's not worth your while. If you are renting the equipment, any costs of a defective unit should be borne by your provider. The best case scenario is having no rental fee and having the equipment cost completely apart of the annual/monthly charges. Whether you are renting or it is all part of the cost of the service, make sure there are free upgrades or a small upgrade fee to newer technology when it becomes available.
As an 'On Hold' company, we find these 3 categories are the most important factors when choosing an on hold marketing provider. Make sure you don't get sucked into anything you don't feel comfortable with. COHM's primary focus is putting clients first. We keep our clients by providing premium service with no hidden fees or terms. No conditions apply. To learn more about how COHM can help you with on hold marketing, contact us today!